New Wholesale Christmas Ranges for 2026: A Buyer’s Guide

From nostalgic Santa designs and cute character gifts to contemporary winter styling, pink gingerbread and timeless festive scenes, discover something different for every Christmas shopper.

Whether you’ve already started ordering stock for Christmas 2026 or you’re just getting started, our latest festive collections make it easy to find the right look for your customers.

Our new wholesale Christmas ranges cover different tastes, ages and retail settings. Read on to discover the style and ideal shopper for each collection, plus three star sellers to consider for your seasonal displays.

Jolly Santa: Cheerful, Nostalgic Christmas Fun

For customers who believe Christmas should be bright, cheerful and filled with tradition, Jolly Santa is an easy choice. Familiar red and white colours, friendly Father Christmas designs and playful details give this range a nostalgic feel with plenty of personality.

It is particularly well suited to family gift shops, garden centres, Christmas shops and retailers looking for fun seasonal pieces that customers instantly recognise.

Three Top Picks from Jolly Santa

Ruby the Reindeer: A Cute Christmas Character Customers Will Love

Meet Ruby the Reindeer, a friendly festive character created for shoppers who love cute and playful Christmas gifts. Ruby’s sweet reindeer design gives the collection a warm, light-hearted feel that works for children and adults alike.

This range is a natural fit for family-focused gift shops, toy shops and retailers looking for small gifts and character-led impulse buys. Its coordinated design also makes it simple to build a focused Ruby display.

Three Top Picks from Ruby the Reindeer

Snow Day: Clean, Contemporary Winter Style

Clean, contemporary and easy to style, Snow Day offers an alternative to classic red and green. Cool blue, crisp white, silver and iridescent finishes create a fresh winter look that can stay on display throughout the colder months.

It is a strong choice for contemporary gift shops, homeware retailers and lifestyle boutiques looking for winter products that sit comfortably alongside neutral or minimalist collections.

Three Top Picks from Snow Day

Sugarplum Bakery: Sweet, Pink and Made for Trend-Led Displays

Christmas gets a sweet new look with Sugarplum Bakery. Pink tones, bows, gingerbread houses and candy-inspired details combine popular festive themes with a playful, trend-led colour palette.

This collection will work especially well in fashion-forward gift shops and lifestyle boutiques, as well as for retailers creating an eye-catching pink Christmas window or feature display.

Three Top Picks from Sugarplum Bakery

Christmas Street: Traditional and Timeless

For shoppers who return to traditional styling year after year, Christmas Street offers a timeless festive scene. Red and green colours, snowy houses and familiar seasonal details capture the feeling of coming home for Christmas.

With broad, multigenerational appeal, this collection suits traditional gift shops, garden centres, visitor attractions, homeware shops and dedicated Christmas retailers.

Three Top Picks from Christmas Street