Wholesale Brands for Retailers

Trusted Brands. Exclusive Products. Proven Retail Success.

Since 1999, Something Different Wholesale has been a trusted supplier to thousands of retailers across the UK, Europe and beyond. What began with sourcing distinctive products for independent retailers has evolved into designing thousands of original products in-house, alongside distributing established brands from around the world.

Today, our portfolio combines exclusive designs, recognised names and commercially focused collections, giving retailers access to products their customers will want to discover, gift and come back for.

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Something Different

Created for Retailers Since 1999

Something Different began in 1999 with a simple aim: to find distinctive products that gave independent retailers something different to offer their customers.

Over time, we moved from sourcing off-the-shelf products to developing our own packaging, creating exclusive collections and ultimately designing products from the ground up. Today, our in-house design team develops original ranges across giftware, home decor, fragrance, wellbeing, spiritual, garden and seasonal categories.

With more than 4,000 products available, retailers can source everything from coordinated collections and trend-led new arrivals to dependable year-round bestsellers from one trusted wholesale supplier.

Established 1999 More than 25 years in wholesale

4,000+ Products Across multiple retail categories

Original Designs Developed by our in-house team

Retail-Ready Collections Created with commercial appeal in mind

Daisy Mug designed by Something Different

Robin Trinket Dish designed by Something Different

Stacking gothic trinket dish designed by Something Different

Celtic Cuff Bracelet designed by Something Different

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Our Brand Heritage

our brands

Over more than 25 years, we have developed specialist brands and collections for a wide range of customers, styles and retail categories. Today, new in-house development comes together under the Something Different name, while these brands remain part of our creative heritage.

Jones Home & Gift

Contemporary gifts and homeware created for design-conscious gifting and lifestyle retailers.

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Spirit of Equinox

Alternative, gothic, pagan and spiritual products developed for specialist and alternative retailers.

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Elements Home Fragrance

Accessible fragrance collections spanning incense, home scent and everyday gifting.

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The Mindful Frog

Wellbeing-led gifts centred around mindfulness, essential oils and positive living.

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Satya

A Global Name in Incense. An Exclusive Partnership.

Satya is one of the most recognised names within incense and home fragrance, with fragrances stocked by retailers around the world.

Our relationship with Satya goes beyond distribution. We collaborated on the development of Satya Spell , bringing together Satya's incense heritage with Something Different's experience in product development and the spiritual and wellbeing market.

Something Different Wholesale holds exclusive worldwide distribution rights for Satya Spell, creating opportunities for retailers and distributors looking to bring the collection to their markets.

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Green Tree

Fragrance and Wellbeing with Strong Specialist Appeal

Green Tree offers incense, smudging and fragrance products rooted in spiritual and wellbeing traditions. Its accessible products and broad fragrance selection make the range particularly relevant for gift, wellbeing, spiritual and alternative retailers.

Stock Green Tree alongside our wider fragrance and spiritual collections to create complementary ranges customers can explore across multiple product types.

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Creative Collaborations

From Licensed Artwork to Retail-Ready Collections

We have worked with recognised artists including Anne Stokes, Lisa Parker and Steven Rhodes, translating distinctive artwork into commercial gift and homeware collections for retailers.

We are always interested in exploring new licensing opportunities and creative partnerships with artists, designers, brands and licensors whose work could connect with our customer base.

Anne Stokes

Lisa Parker

Steven Rhodes

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Wholesale Brand FAQs

About Our Wholesale Brands

Quick answers for retailers, buyers and distributors interested in our products and partnerships.

What is the Something Different brand?

Something Different is our own wholesale brand, covering original gifts, home decor, home fragrance, spiritual, wellbeing, garden and seasonal products designed for retailers.

Who can buy Something Different products?

Something Different Wholesale is a trade-only supplier serving independent retailers, ecommerce sellers, multi-site businesses, national groups and international trade customers across the UK, Europe and worldwide.

Which other brands do you stock?

Alongside our own products, we stock selected established brands including Satya and Green Tree.

Do you work with distributors and licensing partners?

We welcome enquiries from potential distributors, licensors, artists, designers and brand partners. Contact our team to discuss the opportunity and the market you represent.

How do I view wholesale prices?

Create a trade account or log in to your existing account to view wholesale prices, check availability and place an order online.

Can you support larger or multi-site retailers?

Our team works with retailers of different sizes. Contact us with your product requirements, store profile or sourcing brief so we can direct your enquiry appropriately.

Let's Work Together

Looking for Something Specific?

Whether you are looking for a particular product range, sourcing for multiple stores, interested in distribution opportunities or exploring a potential brand or licensing partnership, our team would be happy to help.

Get in Touch with Our Team Open a Trade Account